Pure

A Pure Precious Conditioner for hair that is delicate, dry, or weak. Hair that has been damaged by natural elements, numerous chemical treatments, ...

A Pure Precious Shampoo for hair that is delicate, dry, or weak. Hair that has been damaged by natural elements, numerous chemical treatments, or f...

A Pure Goddess Conditioner that restores moisture and manageability to dry, frizz and unruly hair.  Enriched with selective treatment oils to rejuv...

A Hydrating Shampoo that restores moisture and manageability to dry, frizz and unruly hair.  Enriched with selective treatment oils to rejuvenate a...

Pure Up.Lift Volume Conditioner revitalises and thickens fine/ fragile hair. Blended with buriti, tumeric and sunflower oil and exclusive Pure Com...

For strong texture and controlled fixation, use this extra firm wax spray. For a casual matte finish, the dry wax recipe delivers control with dish...

So many factors stress out our tresses, causing them to age prematurely and making us feel a touch drab... But it doesn't have to be like this!Pure...

A colour fade shampoo that prolongs hair colour and preserves radiance. Enriched with selective treatment oils to illuminate coloured hair and help...

DRY LIGHTWEIGHT TEXTURE / TOUCHABLE SATIN FINISHPERFECT HOT TOOL STYLER• Body building volume and texture that can be layered, styled and reworked ...

An anti-ageing and rejuvenating shampoo that aids in the restoration of hair that has been stressed by the elements, heat style, chemical services,...

Elevate your hair care routine with the PURE Goddess + Sacred Argan Mask Trio, a luxurious set designed to deeply nourish, repair, and revitalize y...

A light-weight volume and shine shampoo that lifts and fills delicate hair. Hair seems fuller and has a thicker feel. BENEFITS Sulphate, paraben &...

Pure plumping clay spray creates workable texture and shape holding styles in place with a flexible natural feel in all hair types. Sulphate and pa...

Pure Forever Blonde Bath is a blend of argan oil and shea butter which together rejuvenate dull, yellow looking blonde caused by natural elements, ...

Define Shape/D-Frizz Define shape and eliminate frizz for beautiful touchable natural looking curls. UV, thermal and humidity defence protects aga...

Pure Forever Blonde Rinse is a blend of argan oil and shea butter which together rejuvenate dull, yellow looking blonde caused by natural elements,...

Pure Sacred Mask is an intensive restorative hydration treatment for all frail, lifeless hair that helps repair, soften, and add shine. It's supple...

Have you got precious ends as a result of a heat-styling habit, or have you gone too long between trims? Pure Precious Ends is a goji oil-infused l...

Description Ignite your look with Pure Colour Treatment Red 200ml – a fiery fusion of vibrant hues and nurturing care that sets your hair ablaze wi...

Pure Fusion Complex Shampoo is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from se...

For soft, glossy curls, use a curl relaxing cream. With long-lasting curl perfection and control thanks to its powerful anti-frizz action. Helps to...

A Pure Fusion Complex Conditioner that protects and restores hair integrity after chemical salon treatments. This conditioner also protects the bon...

Pure Fusion Complex Bond Repair Treatment prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. Rebuilds ...

A color fade conditioner that keeps hair color vibrant and prevents it from fading. Enriched with specific treatment oils to help highlight colored...