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Pure Forever Blonde Shampoo

by Pure
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Pure Forever Blonde Bath is a blend of argan oil and shea butter which together rejuvenate dull, yellow looking blonde caused by natural elements, regular chemical treatments or frequent heat styling thus restoring moisture balance to hair and scalp. Also contains milk honey oat extract boost moisture and softness.

A mild cleansing shampoo for all blonde hair types that repairs while minimizing undesirable gold/yellow tones. Natural elements, swimming, UV, chemical treatments, or frequent heat styling can develop dull, yellow-looking blonde hair. This shampoo is enriched with specific therapeutic oils that leave hair feeling soft, smooth, and silky.


  • Sulfate, paraben & gluten free
  • Vegan friendly
  • UV, thermal & humidity defence
  • Reduces gold/yellow tones

Organic Melon Oil, Shea Butter & Argan Oil: rejuvenates dull, yellow looking blondes
Blue Cypress: deposits blue/violet pigments onto the hair shaft eliminating yellow tones
Pure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine