BEACH TOUSLED WAVES Pure beach texture spray; designs beach textured hair in all hair types.  Sulphate and paraben free.  Creates messy undone styl...

Description Pure Colour Optimising Treatment Beige 200ml is formulated for blonde to very light blonde hair. This instant hair colour and nourishi...

Description Elevate your hair's allure with Pure Colour Treatment Rich Chocolate 200ml – a sumptuous blend of color infusion and nourishment that e...

Description Pure Colour Optimising Treatment Copper 200ml is formulated to enhance and add copper tones to hair. This treatment enhances existing ...

Description Unleash your inner romantic with Pure Colour Treatment Dusky Rose 200ml – an exquisite fusion of delicate hues and nurturing care that ...

Description Looking to add some depth and dimension to your hair? This coloured hair treatment is perfect for adding mulberry tones to darker hair,...

Description Ignite your look with Pure Colour Treatment Red 200ml – a fiery fusion of vibrant hues and nurturing care that sets your hair ablaze wi...

Description Elevate your hair game with Pure Color Treatment Violet Blue 200ml – a captivating fusion of color and care that transforms your locks ...

The Goddess Travel Set with the Sacred Mask provides essential hair care for smooth, nourished hair on the go. Features:1 x Pure Goddess Shamp...

The Precious Travel Set with the Sacred Mask provides essential hair care for smooth, nourished hair on the go. Features:1 x Pure Precious Sha...

A colour fade conditioner that prolongs hair colour and preserves radiance. Enriched with selective treatment oils to illuminate coloured hair and ...

A color fade conditioner that keeps hair color vibrant and prevents it from fading. Enriched with specific treatment oils to help highlight colored...

Pure Colour Angel conditions all coloured hair while locking in colour and shine. Unique blend of Shea Butter, Açai Oil and Pearl Nacre moisturises...

A colour fade shampoo that prolongs hair colour and preserves radiance. Enriched with selective treatment oils to illuminate coloured hair and help...

Define Shape/D-Frizz Define shape and eliminate frizz for beautiful touchable natural looking curls. UV, thermal and humidity defence protects aga...

Pure Volumising Powder instantly boosts volume at the roots creating thicker fuller hair with lasting flexible texture and control. PURE PRODUCTS U...

Pure Flourish Leave -In Treatment 200ml Pure Flourish Leave-In Treatment in a 200ml bottle is a lightweight leave-in treatment carefully crafted to...

Pure Forever Blonde Rinse is a blend of argan oil and shea butter which together rejuvenate dull, yellow looking blonde caused by natural elements,...

Pure Forever Blonde Bath is a blend of argan oil and shea butter which together rejuvenate dull, yellow looking blonde caused by natural elements, ...

The Pure Forever Blonde Trio is a targeted care set created to cleanse, tone, and revitalise blonde and grey hair.  Formulated with the exclusive P...

An rapid reconstructive leave-in Treatment for all damaged, coloured hair types that protects and repairs them. This treatment softens and smooths ...

Pure Fusion Complex Bond Repair Treatment prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. Rebuilds ...

A Pure Fusion Complex Conditioner that protects and restores hair integrity after chemical salon treatments. This conditioner also protects the bon...

Pure Fusion Complex Shampoo is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from se...