Davroe Fortitude Strengthening Shampoo 325ml

Bond-Building Shampoo for Damaged, Fine & Colour-Treated Hair

As a hairdresser, bond-building has genuinely changed how we treat damaged hair, and Fortitude Bond-Building Shampoo brings that same science into a daily-use product. Formulated with a plant peptide bond-building complex, it works from deep within the hair to reinforce the internal keratin structure, actually creating new hydrogen, ionic, and disulphide bonds rather than just coating the hair with a temporary fix. This is the shampoo I recommend to clients dealing with broken, over-processed, colour-treated, thinning, or fine hair that needs real structural repair, not just a softer feel on the surface.

Alongside the bond-building technology, Fortitude is fortified with Wild Orange and White Cypress extracts to protect the cuticle and cortex, helping hair retain strength and promoting healthier growth over time. It's silicone-free, so there's no heavy build-up masking the condition of the hair — just genuinely stronger results, with independent testing showing hair can be left up to 3x stronger than untreated hair, while feeling noticeably softer and smoother from the very first wash.