Davroe Beyond Blonde - Intense Icy Shampoo 325ml

Toning Shampoo for Very Light & Platinum Blonde Hair

If your blonde is prone to turning brassy or yellow between salon visits, this is the shampoo your colour has been waiting for. Beyond Blonde – Intense Icy Shampoo is a professional toning treatment created specifically for very light and platinum blonde hair, whether it's natural or lifted through colour services. As a hairdresser, this is the kind of product I recommend to clients who've invested in an ash, silver, or icy blonde and want to actually keep it looking that way at home — not just fade back to warm undertones within a week.

At the heart of the formula is Davroe's Black Dye Complex, a violet-blue toning system that neutralises unwanted yellow and brassy tones on contact, refreshing and prolonging your ash or silver result between colour appointments. Unlike some purple shampoos that can leave hair feeling stripped or dry, this one is built around a gentle, sulfate-free cleansing base and boosted with Blue Butterfly Pea and Black Mulberry extracts, so you're toning and conditioning in the same step. The result is blonde hair that looks cooler, feels softer, and holds its colour integrity for longer.