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["Pravana","Pravana Pure","Pravana Pure Light Lightener","Pure Light Lightener"]
PRAVANA Pure Light Crème Lightener is a rich, creamy, and extremely nourishing lightening solution packed with pure coconut oil. It's the only lightener certified for use with PRAVANA's The Blonde Wand, and it's perfect for both on- and off-scalp lightening.
The Pure Light Crème Lightener's consistency is non-dripping and non-swelling, and it doesn't require any lightener additions due to its ultra-nourishing components. It raises five levels when used alone. It raises up to seven levels when used with The Blonde Wand.