{"product_id":"schwarzkopf-blondme-9-plus-lightener-bleach-450gm-tub-copy-1","title":"Schwarzkopf BLONDME Premium Lightener 9+ ( New Formula)","description":"\u003cp\u003e\u003cspan\u003eHigh performance powder lightener for maximum lift. Powerful yet helps to protect the hair fiber during development for minimized hair breakage.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUp to 9 levels of lift\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOptimal hair quality while helping to protect the hair fiber during development for minimized hair breakage \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e450g Tub.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe’ve enhanced the formula you trust for an even better experience. It now has a thicker, smoother consistency for precise application and improved adherence, with refined lifting power for more effective neutralisation, reducing unwanted yellow tones. Even in foils, there’s no swelling or slippage. The product stays where it’s applied for consistent, high-performance results from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe integrated Anti-Metal Bond Protection Technology helps to protect the hair’s inner bonds and neutralises metal ions that can cause breakage or uneven colour results. With the technology already integrated into our formula, it ensures consistent, reliable results without the need for additional bonding or anti-metal additives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Lighteners and Developers are designed to work together for optimal performance. We’ve removed paraffin oil for better environmental compatibility and added plant-based Glyceryl Stearate to retain moisture, smooth hair, and enhance silkiness. The Developer’s creamier texture offers greater control and precision, ensuring consistent, high-quality results when used with the Lighteners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordionpanel__panel\" aria-labelledby=\"accordionpanel-accordion-1df5303d1e-item-d34b24c515-button\" id=\"accordionpanel-accordion-1df5303d1e-item-d34b24c515-panel\" role=\"region\"\u003e\n\u003cdiv class=\"accordionpanel__panelInner\"\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\" id=\"text-d34b24c515\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":53472223461655,"sku":"3049393","price":53.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/files\/BM_COLOUR_PREMIUM-LIGHTENER.webp?v=1780540028","url":"https:\/\/hairandbeautysolutions.com.au\/products\/schwarzkopf-blondme-9-plus-lightener-bleach-450gm-tub-copy-1","provider":"Hair and Beauty Solutions","version":"1.0","type":"link"}