{"product_id":"pure-lamellar-eternity-shampoo-300ml","title":"Pure Lamellar Eternity Shampoo 300ml","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLamellar Cleansing Shampoo for Targeted Bond Repair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAs a hairdresser, I'm always interested when a brand introduces lamellar technology into a shampoo, because it changes how actives are actually delivered into the hair. Pure Lamellar Eternity Shampoo uses an intelligent lamellar formula — ultra-fine layers that deliver targeted bond-reinforcing actives precisely where the hair needs them most, rather than simply coating the surface. It's designed to activate repair from the very first wash, which is a genuine step up from shampoos that only cleanse and leave the repair work to conditioners and masks.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEach lather gently lifts away excess oil and product build-up while fortifying the hair's inner structure, restoring softness and priming the hair for deeper repair. It's the kind of product I'd recommend as the foundation of a proper repair routine — one that sets the hair up so that everything applied after it, from conditioner to mask, can work more effectively.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":55292716646679,"sku":null,"price":46.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/files\/lamellar-eternity-shampoo.webp?v=1789951882","url":"https:\/\/hairandbeautysolutions.com.au\/products\/pure-lamellar-eternity-shampoo-300ml","provider":"Hair and Beauty Solutions","version":"1.0","type":"link"}