{"product_id":"pure-lamellar-eternity-mask-treatment-250ml","title":"Pure Lamellar Eternity Mask Treatment 250ml","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eConcentrated Repair Mask for Deep Restoration \u0026amp; Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAs a hairdresser, I recommend a weekly mask to almost every client with any degree of damage, and Pure Lamellar Eternity Mask Treatment is one of the more targeted options I've come across. It's enriched with repairing actives and uses the same lamellar layer technology as the rest of the range, acting as micro-channels that carry hydrating and rebuilding agents directly into damaged areas of the hair fibre. The result is visible renewal after just one use — not a vague promise, but a genuinely noticeable difference in how the hair looks and feels immediately after rinsing.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eRich and creamy in texture, this mask restores elasticity, resilience, and luminous shine, while smoothing the hair's surface for a silky finish. With continued weekly use, hair becomes progressively stronger, healthier, and more vibrant — renewed from within rather than just superficially coated. It's the deep-treatment step of the Lamellar Eternity ritual, designed to work alongside the Shampoo and Conditioner for compounding repair over time.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":55292835102999,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/files\/Pure-Lamellar-Eternity-Mask.webp?v=1789953079","url":"https:\/\/hairandbeautysolutions.com.au\/products\/pure-lamellar-eternity-mask-treatment-250ml","provider":"Hair and Beauty Solutions","version":"1.0","type":"link"}