{"title":"Pure","description":"\u003cp\u003e\u003cspan\u003eBrowse Pure hair care products designed to nourish, strengthen and protect all hair types.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"pure-finest-powder-35ml","title":"Pure Finest Powder 35ml","description":"\u003cp data-mce-fragment=\"1\"\u003ePure \u003cstrong\u003eVolumising Powde\u003c\/strong\u003er instantly boosts volume at the roots creating thicker fuller hair with lasting flexible texture and control.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003ePURE PRODUCTS USE:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Natural ingredients of natural origin\u003cbr data-mce-fragment=\"1\"\u003e• Organic ingredients are ‘100% certified’\u003cbr data-mce-fragment=\"1\"\u003e• Biodegradable ingredients\u003cbr data-mce-fragment=\"1\"\u003e• Sustainable practices\u003cbr data-mce-fragment=\"1\"\u003e• Recyclable packaging\u003cbr data-mce-fragment=\"1\"\u003e• Soy inks\u003cbr data-mce-fragment=\"1\"\u003e• Vegan friendly formulations\u003cbr data-mce-fragment=\"1\"\u003e• No animal testing\u003cbr data-mce-fragment=\"1\"\u003e• No sulphates and parabens\u003cbr data-mce-fragment=\"1\"\u003e• No microbeads\u003cbr data-mce-fragment=\"1\"\u003e• No formaldehyde\u003cbr data-mce-fragment=\"1\"\u003e• No PEG\u003cbr data-mce-fragment=\"1\"\u003e• No genetically modified ingredients\u003cbr data-mce-fragment=\"1\"\u003e• Gluten-free formulations\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOrganic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInfuse strands with essential hydration and moisture delivering seriously silky, soft results.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreates full body with flexible, invisible, natural looking texture.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirect application unique to Pure, dispense soft micro natural rice starch particles.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFlexible texture.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull body styling power.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMEDIUM CONTROL \/ LOW SHINE\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNeutral colour to blend with all hair shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273127112769,"sku":"PFP35","price":42.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureFinestVolumisingPowder35ml.jpg?v=1613360324"},{"product_id":"pure-coloror-angel-conditioner-1lt","title":"Pure Colour Angel Conditioner 1lt","description":"\u003cp data-mce-fragment=\"1\"\u003ePure Colour Angel conditions all coloured hair while locking in colour and shine. Unique blend of Shea Butter, Açai Oil and Pearl Nacre moisturises, repairs and softens fragile, coloured hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e- Sulphate Free\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e- Paraben Free\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to use: \u003c\/strong\u003eAfter shampooing apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse. \u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273158275137,"sku":"PAC1000","price":104.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureColourAngelConditioner1000ml.jpg?v=1613358874"},{"product_id":"pure-uplift-volume-shampoo-1lt","title":"Pure Uplift Volume Shampoo 1lt","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith Buriti Oil for fine or flat hair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBlended with buriti oil and exclusive ‘Pure Complex’ to make fine hair \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ecome alive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBuriti oil contains revitalising Omega 6 oil which acts as a natural silicone \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ereplacement promoting intense hair nutrition, softness and shine.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHigh in beta carotene, important for maintaining shiny, thick hair \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eand healthy scalp.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA powerful blend of organic extracts specifically selected for their nourishing \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eand protective properties to revitalise a healthy appearance and tame frizzy hair.\u003c\/span\u003e\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273158406209,"sku":"PUS1000","price":104.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureUp-LiftVolumeShampoo1000mL.jpg?v=1613372831"},{"product_id":"pure-goddess-shampoo-300ml","title":"Pure Goddess Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eA \u003cstrong\u003eHydrating Shampoo\u003c\/strong\u003e that \u003cspan data-mce-fragment=\"1\"\u003erestores moisture and manageability to dry, frizz and unruly hair.  \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEnriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp. This shampoo infuses strands with essential hydration and moisture delivering seriously silky, soft results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBENEFITS\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSulphate, paraben \u0026amp; gluten free\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVegan friendly\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUV, thermal \u0026amp; humidity defence\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOffers ultra soft hydration therapy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFEATURES\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShea Butter, Argan Oil \u0026amp; Marula Oil: restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"1 Litre","offer_id":39896929206337,"sku":"PGS1000","price":104.95,"currency_code":"AUD","in_stock":true},{"title":"300ml","offer_id":39896929173569,"sku":"PGS300","price":41.95,"currency_code":"AUD","in_stock":true},{"title":"100ml","offer_id":39896929239105,"sku":"PGS100","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureGoddessShampoo300ml.jpg?v=1613364894"},{"product_id":"pure-precious-shampoo-300ml","title":"Pure Precious Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eA \u003cstrong\u003ePure Precious Shampoo\u003c\/strong\u003e for hair that is delicate, dry, or weak. Hair that has been damaged by natural elements, numerous chemical treatments, or frequent heat styling can benefit from this treatment. This shampoo, which is enriched with specific therapeutic oils, leaves hair feeling soft, smooth, and silky.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate, paraben \u0026amp; gluten free\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eUV, thermal \u0026amp; humidity defence\u003c\/li\u003e\n\u003cli\u003eReplenishes, nurtures and repairs hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOrganic Mongongo Oil\u003c\/strong\u003e, Shea Butter \u0026amp; Argan Oil: repairs \u0026amp; replenishes fatigued hair \u003cbr\u003ePure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Repair damage from chemicals, colour and heat.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":39896947687489,"sku":"PPS300","price":41.95,"currency_code":"AUD","in_stock":true},{"title":"1Litre","offer_id":39896947720257,"sku":"PPS1000","price":104.95,"currency_code":"AUD","in_stock":true},{"title":"100 ml","offer_id":39896947753025,"sku":"PPS100","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PurePreciousShampoo300ml.jpg?v=1613370714"},{"product_id":"pure-color-angel-conditioner-300ml","title":"Pure Color Angel Conditioner 300ml","description":"\u003cp data-mce-fragment=\"1\"\u003eA color \u003cstrong\u003efade conditioner\u003c\/strong\u003e that keeps hair color vibrant and prevents it from fading. 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Hair seems fuller and has a thicker feel.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate, paraben \u0026amp; gluten free\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eUV, thermal \u0026amp; humidity defence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Up.Lift Volume Shampoo revitalises and thickens fine\/ fragile hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlended with buriti, tumeric and sunflower oil and exclusive Pure Complex™ to make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e Exclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBuriti oil contains revitalising Omega 6 oil which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSunflower oil is light and easily penetrates deep into the hair shaft and scalp. It also contains anti-oxidant properties responsible for preventing early hair loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure hair care range of conditioners are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273191796801,"sku":"PUS300","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureUpliftVolumeShampoo300ml.jpg?v=1613372947"},{"product_id":"pure-fusion-complex-conditioner","title":"Pure Fusion Complex Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eA \u003cstrong\u003ePure Fusion Complex Conditioner\u003c\/strong\u003e that protects and restores hair integrity after chemical salon treatments. 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Sulphate and paraben free.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• Miracle healing powers of Argan Oil and Shea Butter blend restores moisture, softens and strengthens all hair types.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Enriched with selective treatment oils, enhances smooth, silky feel for softer, healthier hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"250gm","offer_id":39897053626433,"sku":"PSAM250","price":45.95,"currency_code":"AUD","in_stock":true},{"title":"1 Litre","offer_id":39897054511169,"sku":"PSM1000","price":129.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureSacredMaskTreatment250g.jpg?v=1613371035"},{"product_id":"pure-precious-ends","title":"Pure Precious Ends 150ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHave you got precious ends as a result of a heat-styling habit, or have you gone too long between trims? 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Hair feels smoother, softer to the touch, more robust, and manageable after treatment.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate, paraben \u0026amp; gluten free\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eRebuilds chemically damaged hair\u003c\/li\u003e\n\u003cli\u003eSoftens and smooths hair texture\u003c\/li\u003e\n\u003cli\u003eImproves hair colour intensity\u003c\/li\u003e\n\u003cli\u003eUV, thermal and humidity defence\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"150ml","offer_id":39897142132801,"sku":"PFCBR150","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"1 Litre","offer_id":39897142165569,"sku":"PFCBR1000","price":124.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/FusionComplexBondRepairTreatment.jpg?v=1613362003"},{"product_id":"pure-sensual-curls-150ml","title":"Pure Sensual Curls 150ml","description":"\u003cp data-mce-fragment=\"1\"\u003eFor soft, glossy curls, use a curl relaxing cream. With long-lasting curl perfection and control thanks to its powerful anti-frizz action. Helps to transform wavy frizz into silky smooth curls you'll love. Humidity, sun, thermal styling, and chemical treatments are all known to produce frizz in curls.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eCURL RELAXING CREAM\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Delivers lasting curl perfection, turning frizz into soft smooth curls.\u003cbr data-mce-fragment=\"1\"\u003e• Protects against frizz caused by humidity, sun, thermal styling and chemical treatments.\u003cbr data-mce-fragment=\"1\"\u003e• Moisturises, shines and seals.\u003cbr data-mce-fragment=\"1\"\u003e• Controlled luscious curl control.\u003cbr data-mce-fragment=\"1\"\u003e• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMEDIUM CONTROL \/ MEDIUM SHINE\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273205067841,"sku":"PSC200","price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureSensualCurls150ml.jpg?v=1613371224"},{"product_id":"pure-beach-texture-spray-200ml","title":"Pure Beach Texture Spray 200ml","description":"\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cstrong\u003eBEACH TOUSLED WAVES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p2\"\u003ePure beach texture spray; designs beach textured hair in all hair types.  Sulphate and paraben free.  Creates messy undone styles adding volume and texture.\u003cbr data-mce-fragment=\"1\"\u003eProtects against UVA, UVB and UV damage from the sun.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p2\"\u003eExclusive Pure complex (100% organic extracts) reduces environmental damage to hair and scalp.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p2\"\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate, paraben \u0026amp; gluten free\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eMedium control with low shine\u003c\/li\u003e\n\u003cli\u003eCreates messy undone styles\u003c\/li\u003e\n\u003cli\u003eAdds volume and texture\u003c\/li\u003e\n\u003cli\u003eProtects against UVA, UVB and UV damage\u003c\/li\u003e\n\u003cli\u003eGives body and definition\u003c\/li\u003e\n\u003cli\u003eSmooth non-sticky finish\u003c\/li\u003e\n\u003cli\u003eThermal and humidity defence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p2\"\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003cbr\u003ePure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273205329985,"sku":"PBTS200","price":40.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/beach_texture_spray.jpg?v=1613358724"},{"product_id":"pure-volumising-spray-200ml","title":"Pure Volumising Spray 200ml","description":"\u003cp data-mce-fragment=\"1\"\u003eNeed something to boost your hair post-wash?\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePure Volumising Spray\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a lightweight, body building root lift spray that creates dry texture and thicker hair. Featuring Pure’s Organic Complex, it repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e Delivering anti-gravity, all-over bodifying fullness, plus thermal and humidity defence, this spray is medium control with a low shine finish.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSulphate, paraben \u0026amp; gluten free\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVegan friendly\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProtects against UVA, UVB and UV damage from the sun\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuitable for all hair types.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273205559361,"sku":"PVS200","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureVolumisingSpray200ml.jpg?v=1613373100"},{"product_id":"pure-styling-primer-200ml","title":"Pure Styling Primer 200ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor anti-humidity heat protection, this rapid blow dry tonic extends life and protects against UVA, UVB and UV damage from the sun.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eContains our exclusive ‘\u003cstrong\u003ePure Organic Complex\u003c\/strong\u003e’ (certified 100% organic extracts).\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLight-medium control \/ high shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSulphate and paraben free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eVegan friendly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLight-medium control with high shine finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eRapid blow dry tonic to extend style life\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eProtects against UVA, UVB and UV damage from the sun\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHeat and humidity defence\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003cbr\u003ePure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273205821505,"sku":"PSP200","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/StylingPrimer200ml.jpg?v=1613371970"},{"product_id":"pure-styling-cream-150m","title":"Pure Styling Cream 150ml","description":"\u003cp data-mce-fragment=\"1\"\u003eUse\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePure Styling Cream\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eto create shape with medium hold.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProperties \u0026amp; Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExclusive \"pure Complex\" (Certified 100% organic extracts)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eA versatile spreadable styling cream for medium hold and natural shine.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUV, Thermal and humidity defence protects against over exposure to the sun, swimming, chemical treatments and heat styling.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduces environmental damage to hair and scalp.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSulphate, Paraben and Gluten Free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVegan Friendly.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTube made from 100% recycled plastics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate and paraben free\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eMedium control with low shine finish\u003c\/li\u003e\n\u003cli\u003ePliable cream to create shape\u003c\/li\u003e\n\u003cli\u003eUV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling\u003c\/li\u003e\n\u003cli\u003eReduces environmental damage to hair and scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003cbr\u003ePure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273206018113,"sku":"PST150","price":40.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureStylingCream150ml.jpg?v=1613371495"},{"product_id":"pure-oomph-wax-spray-100gm","title":"Pure Oomph Wax Spray 100gm","description":"\u003cp\u003eFor strong texture and controlled fixation, use this extra firm wax spray. For a casual matte finish, the dry wax recipe delivers control with dishevelled volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate, parabe \u0026amp; gluten free\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eMedium-strong control with medium shine\u003c\/li\u003e\n\u003cli\u003eHigh performance finishing spray.\u003c\/li\u003e\n\u003cli\u003eThermal defence protects against chemical treatments and heat styling\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273206378561,"sku":"POWS100","price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureOomphWaxSpray100g.jpg?v=1613367911"},{"product_id":"pure-plumping-clay-spray-200gm","title":"Pure Plumping Clay Spray 200gm","description":"\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003ePure plumping clay spray creates workable texture and shape holding styles in place with a flexible natural feel in all hair types. Sulphate and paraben free.\u003cbr data-mce-fragment=\"1\"\u003eCreates messy undone styles adding incredible volume and sexy flexible texture.\u003cbr data-mce-fragment=\"1\"\u003eInvisible working spray that builds incredible volume.\u003cbr data-mce-fragment=\"1\"\u003eThermal defence protects against chemical treatments and heat styling.\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eMAXIMUM VOLUME . MEDIUM CONTROL . LOW SHINE\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate, paraben \u0026amp; gluten free\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eMedium-strong control with low shine\u003c\/li\u003e\n\u003cli\u003eInvisible lasting hold\u003c\/li\u003e\n\u003cli\u003eThermal defence protects against chemical treatments and heat styling\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273206640705,"sku":"PPCS200","price":37.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PurePlumpingClaySpray200g.jpg?v=1613368739"},{"product_id":"pure-curly-girly-spray-200ml","title":"Pure Curly Girly Spray 200ml","description":"\u003ch4 data-mce-fragment=\"1\"\u003eDefine Shape\/D-Frizz\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDefine shape and eliminate frizz for beautiful touchable natural looking curls.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExclusive ‘Pure Organic Complex’™ (100% organic extracts) reduces environmental damage to hair and scalp.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCurl enhancing foam.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeave-in curl memory.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLight-Medium Control\/High Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e \u003cem data-mce-fragment=\"1\"\u003ePURE PRODUCTS USE:\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Natural ingredients of natural origin\u003cbr data-mce-fragment=\"1\"\u003e• Organic ingredients are ‘100% certified’\u003cbr data-mce-fragment=\"1\"\u003e• Biodegradable ingredients\u003cbr data-mce-fragment=\"1\"\u003e• Sustainable practices\u003cbr data-mce-fragment=\"1\"\u003e• Recyclable packaging\u003cbr data-mce-fragment=\"1\"\u003e• Soy inks\u003cbr data-mce-fragment=\"1\"\u003e• Vegan friendly formulations\u003cbr data-mce-fragment=\"1\"\u003e• No animal testing\u003cbr data-mce-fragment=\"1\"\u003e• No sulphates and parabens\u003cbr data-mce-fragment=\"1\"\u003e• No microbeads\u003cbr data-mce-fragment=\"1\"\u003e• No formaldehyde\u003cbr data-mce-fragment=\"1\"\u003e• No PEG\u003cbr data-mce-fragment=\"1\"\u003e• No genetically modified ingredients\u003cbr data-mce-fragment=\"1\"\u003e• Gluten free formulations\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOrganic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat stylin\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnriched with selective treatment oils to provide softer, smoother, silkier feeling hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlue Cypress blue\/violet pigments are deposited on the hair shaft eliminating yellow tones.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":32273207001153,"sku":"PCG200","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/CurlyGirly200mL.jpg?v=1613359864"},{"product_id":"pure-shaping-serum-150ml","title":"Pure Shaping Serum 150ml","description":"\u003cp data-mce-fragment=\"1\"\u003eA versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSulphate, paraben \u0026amp; gluten free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVegan friendly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMedium-strong control with high shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdds body and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eUV, thermal and humidity \u003c\/span\u003edefence \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFEATURES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eStyling Bodifying Agents: provide long-lasting memory and texture\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":39852994101313,"sku":"PSHS200","price":38.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/PureShapingSerum150ml_900x_9c069c1b-d864-480d-8e3e-fa8b7d5fd209.webp?v=1649333050"},{"product_id":"pure-halo-spray-200ml","title":"Pure Halo Spray 200ml","description":"\u003cp\u003e\u003cstrong\u003eDRY LIGHTWEIGHT TEXTURE \/ TOUCHABLE SATIN FINISH\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003ePERFECT HOT TOOL STYLER\u003cbr\u003e• Body building volume and texture that can be layered, styled and reworked to perfection.\u003cbr\u003e• Invisible lightweight finishing \/working spray for fine-medium hair types.\u003cbr\u003e• Quick drying, non-greasy formula can be easily removed without leaving a residue.\u003cbr\u003e• Perfect for styling hair with hot tools.\u003cbr\u003e• Thermal defence protects against chemical treatments and heat styling.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":39879469400129,"sku":"PHS200","price":37.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/products\/Screenshot_21_eb548480-18f7-4b61-b9b5-58ccf13cd514.png?v=1720331288"},{"product_id":"pure-lamellar-vitality-trio","title":"PURE Lamellar Vitality Xmas Trio","description":"\u003cp\u003eThe Pure Lamellar Vitality collection is a revitalizing haircare system designed to restore softness, strength, and luminous shine. Enriched with the exclusive Pure Complex™ of certified 100% organic extracts, organic Jojoba Oil, and organic Sunflower Oil, it nourishes deeply while protecting hair from environmental stressors and breakage. The Pure Lamellar Vitality Shampoo refreshes and revitalizes with each wash, enhancing bounce and softness. The Pure Lamellar Vitality Conditioner delivers silky hydration, strengthening and conditioning for healthier, more vibrant hair. Completing the trio, the Pure Lamellar Vitality Glass Hair Treatment provides instant, weightless hydration with a reflective shine, leaving hair silky smooth and radiant with a glass-like finish.\u003c\/p\u003e\n\u003cp\u003ePack Contains:\u003c\/p\u003e\n\u003cp\u003e– Pure Lamellar Vitality Shampoo 300ml\u003c\/p\u003e\n\u003cp\u003e– Pure Lamellar Vitality Conditioner 240ml\u003c\/p\u003e\n\u003cp\u003e– Pure Lamellar Vitality Glass Hair Treatment 250ml\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":45451144790295,"sku":"PX26LV","price":108.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/files\/Pure-Lamellar_Vitality-Trio.jpg?v=1790734599"},{"product_id":"pure-miracle-renew-trio-pack","title":"Pure Forever Blonde Trio Pack","description":"\u003cp\u003eThe Pure Forever Blonde Trio is a targeted care set created to cleanse, tone, and revitalise blonde and grey hair. 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With its unique formula, it imparts a mesmerizing violet-blue hue to your hair while providing essential nutrients that enhance its health and vitality. Whether you're looking to refresh your current color or experiment with a stunning new shade, this treatment offers an exciting solution that doesn't compromise on hair health. Elevate your self-expression and radiate confidence with hair that's both vibrant and revitalized.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures and Benefits:\u003c\/strong\u003e\u003cbr\u003eUnlock a world of features and benefits with Pure Color Treatment Violet Blue. This treatment isn't just about changing your hair color – it's a holistic experience. Infused with high-quality ingredients, it not only adds a rich violet-blue tint but also nourishes each strand, leaving your hair soft, smooth, and beautifully textured. The treatment's conditioning properties help combat dryness and damage, making your hair more manageable and reducing frizz. 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This remarkable hair treatment seamlessly marries color enhancement and hair care, delivering a delectable rich chocolate hue that's as inviting as it is captivating. Enriched with a carefully curated formula, it not only imparts stunning color but also infuses your hair with essential nutrients that amplify its health and beauty. Whether you're seeking to deepen your current shade or to experiment with a lavish new look, this treatment offers a transformative experience that elevates your style while pampering your locks.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\u003cbr\u003eExperience the array of features and benefits that Pure Colour Treatment Rich Chocolate brings to the table. This isn't just about changing your hair color; it's a holistic approach to hair transformation. The treatment boasts a blend of nourishing ingredients that not only infuse a radiant chocolate hue but also revitalize your hair from within. 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Style your newly enriched hair as desired and revel in the attention as you confidently showcase your refined and captivating appearance. Maintain the brilliance and health of your hair by using the treatment once a week or as needed. 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The fiery red shade adds a burst of energy and charisma to your appearance, allowing you to make a confident statement. Embrace a hair transformation that not only mesmerizes but also nurtures, providing you with vibrant locks that match your dynamic personality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr\u003eApplication is a breeze with Pure Colour Treatment Red. Start by washing your hair with a gentle shampoo and gently patting it dry with a towel until damp. Put on the included gloves to shield your hands. Apply the treatment generously to your hair, ensuring even distribution from roots to ends. Adhere to the recommended duration mentioned in the instructions to achieve your desired color intensity. Rinse thoroughly, and unveil the captivating transformation. Style your newly red-ignited hair as desired and embrace the attention as you confidently flaunt your dynamic and fiery appearance. 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Say goodbye to dullness and welcome silky, beautifully textured hair as the treatment's conditioning magic works its wonders. The dusky rose shade adds a touch of sophistication and romance to your appearance, allowing you to radiate confidence and grace. Embrace a hair transformation that not only enchants but also nurtures, giving you hair that mirrors both your inner tenderness and outer elegance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003cbr\u003eApplication is a breeze with Pure Colour Treatment Dusky Rose. Begin by washing your hair with a gentle shampoo and gently patting it dry with a towel until it's slightly damp. Put on the provided gloves to protect your hands. Apply the treatment generously to your hair, ensuring even distribution from roots to tips. Adhere to the recommended duration mentioned in the instructions to achieve your desired color intensity. Rinse thoroughly, and reveal the enchanting transformation. Style your newly dusky rose-kissed hair as desired and relish the attention as you confidently flaunt your romantic and captivating appearance. Maintain the brilliance and health of your hair by using the treatment once a week or as needed, because embracing your inner romantic has never looked this graceful.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":45451147215127,"sku":"PCTDR200","price":34.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/files\/pure-c-treatment-dusky-rose-200ml.jpg?v=1696677328"},{"product_id":"pure-c-treatment-beige-200ml","title":"Pure C Treatment Beige 200ml","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cbr\u003e\n\u003cp\u003ePure Colour Optimising Treatment Beige 200ml is formulated for blonde to very light blonde hair. This instant hair colour and nourishing treatment adds beige pigment to achieve a more light beige tone. 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The amount used will depend on your hair length.\u003cbr\u003e\u003cbr\u003eStarting from roots to ends, distribute conditioning colour evenly throughout your hair using your gloved fingers or a wide tooth comb. Wait approximately 3-5 minutes, then rinse colour thoroughly until the water runs clear to prevent transfer.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":45485192249623,"sku":"PCTB200","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/6391\/0465\/files\/pure-colour-optimising-treatment-beige-200ml_1024x1024_53136570-239b-4de1-ba31-77adb796b201.jpg?v=1689415671"},{"product_id":"pure-c-treatment-copper-200ml","title":"Pure C Treatment Copper 200ml","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cbr\u003e\n\u003cp\u003ePure Colour Optimising Treatment Copper 200ml is formulated to enhance and add copper tones to hair. 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The amount used will depend on your hair length.\u003cbr\u003e\u003cbr\u003eStarting from roots to ends, distribute conditioning colour evenly throughout your hair using your gloved fingers or a wide tooth comb. 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